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This web page had the following in the web page, "The Cult of the Happy Pancake Witch." Our analyzers saw that the web page stated " It wasnt your imagination, and you arent crazy! Your search is now over." The Website also said " The HPW An Illustrated Summary. You have mentioned this to others, and received mostly blank stares in return. On occasion you find someone else with the same haunting memory. But no one seems to be able to remember just what it was. It is based on a childrens book called. As the Witch, Roger Morgan." The website's header had witch as the most important optimized keyword. It is followed by witches, pancakes, and happy which isn't as ranked as highly as witch. The next words happypancakewitch.com uses is dots. polka dots was included and could not be understood by search engines.